We may collect the following categories of personal data:

Information We Provide

• Full name
• Email address
• Phone number
• Billing & delivery address
• Order details and purchase history
• Communications you send to us
• Marketing preferences

Information collected automatically

• IP address
• Browser type and version
• Device information
• Pages visited and time spent
• Referral source
• Cookies identifiers

Payment Information
Payments are processed by secure third-party providers. We do not store your card or banking details.

We process personal data to

• create and manage your orders
• deliver products and provide customer support
• communicate order updates
• personalize your shopping experience
• improve our website, products, and services
• send marketing communications where you have opted in
• comply with legal and regulatory obligations
• detect and prevent fraud or misuse of our services

Under applicable data protection laws, we rely on one or more of the following grounds:

• performance of a contract (to fulfill your order)
• your consent (for marketing communications)
• compliance with legal obligations
• our legitimate business interests, provided these do not override your rights

We do not sell your personal information.

We may share necessary data with trusted third parties such as:

• payment processors
• logistics and delivery partners
• email and marketing service providers
• IT, hosting, and analytics providers
• professional advisers where required

These parties are required to process data only for agreed purposes and to safeguard it.

Because some of our partners operate globally, your information may be transferred outside Nigeria. Where this happens, we take reasonable steps to ensure adequate protection consistent with applicable law.

We keep personal data only for as long as necessary for business, legal, tax, or regulatory requirements, or to resolve disputes.

Subject to applicable law, you may have the right to:

• request access to your data
• request correction of inaccurate information
• request deletion of your data
• restrict or object to certain processing
• withdraw consent for marketing
• request transfer of your data where technically feasible

To exercise your rights, contact us using the details below.

If you opt in to receive promotions, we may send you emails or messages about new products and offers. You may unsubscribe at any time via the link in the message.

We use cookies and similar technologies to operate the website, remember preferences, analyze usage, and support marketing. Please see our Cookie Policy for more information.

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no internet transmission is completely secure.

Our website and products are not directed at children under 13. We do not knowingly collect personal data from minors.

If you believe your data has been handled improperly, please contact us first so we can resolve the issue. You also have the right to lodge a complaint with the relevant data protection authority.

For questions, requests, or concerns about this Privacy Policy or your personal data, please contact:

Email: hello@serenabraide.com

We may revise this Privacy Policy from time to time. The latest version will always be available on our website.

By using our website, you acknowledge that you have read and understood this policy.

Serena Braide